Norman Parkinson (1913-1990) was one of the most influential photographers of the 20th century, a true pioneer in the world of fashion photography. Born in London, he began his photographic career in the 1930s, opening his own studio at just twenty years old. In the 1940s, he joined the editorial team of Vogue, one of the most prestigious fashion magazines, where his innovative style quickly showcased his talent. 

Norman Parkinson transformed the landscape of fashion photography, introducing a dynamic and spontaneous approach compared to traditional photography. While many of his colleagues shot in studios with controlled lighting and static settings, Parkinson preferred outdoor settings, capturing models in motion, often engaged in daily activities or in exotic and evocative scenarios. This approach paved the way for fashion as a dynamic and ever-evolving art form, in tune with new cultural and social trends. A broad and complex journey in which he immortalized most of the stylistic evolutions of the century: from 1930s Britain to the austere fashions of World War II, from the Parisian New Look of the 1950s to Swinging London in the 1960s, to the glamour and extravagance of the 1970s and 1980s.

Norman Parkinson is remembered as a photographer who knew how to combine elegance and spontaneity, turning each of his photos into a visual narrative that transcended mere fashion representation.

His work has influenced generations of photographers, and his images are still a fundamental reference point for understanding the evolution of fashion photography throughout the 20th century.