Fluid, elusive, ubiquitous, powerful and fleeting: the image of hypermodernity lives within us and we are pervaded by it in every moment of our existence.

In what Zygmunt Bauman defined as "liquid modernity", photography also adapts to a malleability of form and content made possible not only by technology, but by a new approach by society to the image itself.

Every individual today is a producer and consumer of images through which he relates to others, attributing to photography the value of a universal language.

We soon moved on to a “liquid photography” reminiscent of Fontcubert, ephemeral and malleable, increasingly similar to a mental image than to an object photograph.

In this panorama whose future developments are increasingly played on digital and intangible paradigms, " Liquida Photofestival " wants to be a reference to restore, as much as possible, the state of photographic research in its different forms of expression and the state of the image at the precise moment of its manifestation, trying to give voice to the new talents of contemporary photography, not only from the point of view of authorial production, but also of photographic reflection, involving professionals who today begin their journey in this continuously evolving cosmos become.

A festival in which the image flows, following the path of a river that is sometimes impetuous, sometimes docile, but never the same.

Artistic direction by Laura Tota

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