The Ancient Town Hall was built between 1440 and 1462 during the marquisate of Ludovico I (1416-1475): in those years, the city's ruling class initiated an important urban and cultural renewal of the city to make it a true Renaissance capital, and the construction of new representative buildings was part of this goal. The facade features an elegant 15th-century terracotta decoration with string courses and window cornices.

Like the Civic Tower, the tower was also built between 1440 and 1462 during the marquisate of Ludovico I (1416-1475). With a square plan, in 1556 it was raised with the addition of a second walkway and the so-called bell castle, where the large bell that marked the city's life was located.

The Hall on the second floor of the Ancient Town Hall has housed since 2013 the Art Gallery dedicated to the painter Matteo Olivero (1879-1932). Born in Acceglio in the high Val Maira, Matteo Olivero exhibited in Paris, Brussels, and Monaco, developing a completely personal style within the Italian Divisionism movement through his friendship with Giuseppe Pellizza da Volpedo and Giovanni Segantini. The exhibition is divided into four display areas based on four themes (the time of social realism, adherence to Divisionism, the twenties, the working method) to rediscover the human and artistic story of a great artist, popularly known as the "painter of the snows": his fame is indeed linked to the vast and well-defined visions of the beloved Cuneo mountains, which celebrate the solemnity of the mountain under the crystalline light of snowy winters.

Among the exhibited works, attention is captured by the large Divisionist painting entitled "Morning: high Valle Macra," exhibited in Paris in 1910: the painting, depicting the surroundings of Ussolo (Cn), represents a feat of skill by the young Olivero at the height of his adherence to Italian Divisionism.