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PAPER FUTURISM Show all photos
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PAPER FUTURISM:

Imagining the universe with the art of advertising

From 1 March to 30 June 2024

National Museum of the Salce Collection - San Gaetano

National Museum of the Salce Collection - San Gaetano

Via Carlo Alberto, 31, Treviso

Closed today: open Sunday at 10:00

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At San Gaetano, the Salce National Collection Museum offers, from March 1st to June 30th, "Paper Futurism", part two, with the subtitle "Imagining the universe with the art of advertising". The exhibition, curated by Elisabetta Pasqualin with the collaboration of Sabina Collodel, is dedicated to the years preceding the Second World War, when, between 1930 and 1940, futurism reaches the peak of its development, with aeropainting which, transposed into graphics, enhances flight and aviation feats, the view from above to reshape itself in the approach to surrealism.


The posters, and equally the painting, reflect the climate of the moment. In an Italy that is transforming from an agricultural to an industrial country, with the aeronautical and automotive industries at center stage. The news emphasizes the solitary exploits of Italian aviators, the new popular heroes. The Italian wings beat every speed, distance and height record and become clear evidence of a new, powerful state, protagonist of the world scene. National pride is growing, carefully catalyzed by the propaganda of the fascist regime.


D'Annunzio's feat of flying over Vienna in 1918 remained in the collective memory no less than Francesco Baracca's legendary duels in the skies of Montello. The feat of Francesco De Pinedo is striking when he glides his Savoia Marchetti seaplane onto the Tiber, welcomed by Mussolini and a large crowd, after reaching Australia: 55 thousand kilometers on the sea or on large rivers, in 80 stages. De Pinedo himself, a few months later, flew from Italy to the two Americas, and then returned to Italy. And with De Pinedo, the Vicenza native Arturo Ferrarin, protagonist of the Rome-Tokyo raid and the flight record: 58 hours in a closed circuit. Italo Balbo made the "mass flight" to Brazil in 1931; in '33 it will be the turn of the Tenth Anniversary Air Cruise, the Rome-New York flight to celebrate the tenth anniversary of the regime. The "spirulation" over cities and countryside fascinates and involves artists who, like Depero - who grew up in Rovereto alongside the aviation pioneer Gianni Caproni - want to try the experience of flight. Obtaining new visions, moving away from earthly things, to renew the vision of the world.

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