Memorable. Hyper-fashion, curated by Maria Luisa Frisa and in collaboration with the National Chamber of Italian Fashion, opens to the public on November 27th at MAXXI in its most scenic gallery. Ten years after the Bellissima exhibition, the display marks a new chapter in the dialogue between fashion and museum, with a perfect intertwining where the exhibition project and the editorial one complement each other in an autonomous work.

The exhibition, through a rich collection of garments, accessories, archival materials, and videos, tells the story of fashion as a tool to reflect on the present. These elements become a lens to investigate the issues that fashion poses today, demonstrating its ability to respond and adapt to social, political, economic, and cultural changes.

The exhibition offers visions that explore themes such as the relationship of fashion with time, archive management, the strategic role of artistic directors in luxury conglomerates, and the crucial challenge of sustainability. The garments and accessories are arranged to create unexpected encounters between haute couture and independent fashion. Each creation on display carries a story. Through the artistic visions of designers, their research, and experiments, memories, emotions, and intentions emerge. It is a collective narrative that combines creativity, awareness, and imagination, leaving the visitor the opportunity to discover and question.

The exhibition presents a series of stations where garments build unexpected relationships among themselves, where extraordinary pieces of haute couture converse with more independent experiences, without hierarchies. Memorable. Hyper-fashion is the occasion to admire the virtuosities of Viktor & Rolf, protagonists of the show's guiding image, alongside the couture of Christian Dior in the interpretation of Maria Grazia Chiuri and the unexpected one of Schiaparelli according to Daniel Roseberry, and of Balenciaga according to the project of Demna Gvasalia; the conceptual explorations of Jonathan Anderson and the political ones of Virgil Abloh for Louis Vuitton; the visions of masculinity according to Thom Browne and Craig Green; the great contemporary season of Italian fashion, from established protagonists like Giorgio Armani, Miuccia Prada (who now shares the creative direction of her brand with Raf Simons) and Dolce & Gabbana (who reactivate the archive by collaborating with Kim Kardashian), to the most recent experiences, from Alessandro Michele in his interpretation of Valentino, passing through Marni according to Francesco Risso, to the new generation of designers represented by ACT N°1 and Marco Rambaldi. Some objects punctuate the exhibition path, emphasizing the atmospheres of the show: in particular, the extraordinary bronze and brass carapace decorated with silver coins and gems created by Bvlgari on the idea of the artist Francesco Vezzoli is a spectacular and monumental object that makes us reflect on the ever-relevant oscillation of taste between massification and radical individualism.