The Arturo Toscanini Birthplace Museum is not only an opportunity to celebrate once more the greatness of one of the greatest musical performers in our history, but it is also an opportunity to reflect on the reasons for this greatness. Toscanini represents, with all the strength of his birthright, an idea of absolute modernity that owes a lot both to the way of understanding the role and function of the modern conductor, and to the very close relationship he established with the media: from disco on the radio, from print to television. In this context, the foundations of a career that is in many ways inimitable and of an unrivaled, universal and lasting fame must be sought. It is along these lines that the renewed tour of the Museum unwinds, without ever losing its primary function as a place of reflection and memory, for what was the story of a man constantly committed to living in full humility, a extraordinary existence.