The Lift was born in Palermo in 2015 thanks to the spirit of patronage of Alberto Laganà, a young collector and art lover, with the aim of offering young artists, national and international, an experimental exhibition space and, at the same time, with the intent to create a connection with Sicilian artists. The project coincides with a place, a non-profit exhibition space dedicated to artists, a passageway located in the center of the city, illuminated 24 H. The Lift also avails itself of the support of Danilo Signorino and Vito Bongiorno, who contribute to the production of the works and space management. Since 2017 the artistic direction has been entrusted to the Genuardi / Ruta duo with a program aimed at artists of their generation who are establishing themselves on the international scene and from time to time, invite a curator or artists directly to think of a project to be developed.

The invited artists are called to create a work in the name of experimentation and experience, having the opportunity to spend a variable time, according to the project, in the city of Palermo to deal with local culture and traditions, which often introduces in the work new materials, visions and suggestions.