The Museum of Brands, located in the vibrant neighborhood of Notting Hill in London, offers a unique immersion into the history of branding and British consumer culture. Founded by the collection of Robert Opie, the museum displays over 12,000 original objects, including packaging, posters, toys, gadgets, and advertising materials, in a journey called the Time Tunnel.

The Time Tunnel is the heart of the visit: a curious walk that follows a chronological journey from the early Victorian souvenirs to the digital era. Sneakers, cereal boxes, iconic cans (such as those of Guinness), and historical advertisements engage in dialogue with social events like the two world wars, the arrival of television, or changes in lifestyles.

The museum also offers temporary exhibitions, workshops, talks, and educational activities designed for adults and families. Among the recent exhibitions, Brand Histories stands out, revealing the visual evolution of British brands like Cadbury’s or HP Sauce over time.