From 18 May to 31 July 2022 the Fondazione Palazzo Strozzi will present Let’s Get Digital! a new exhibition bringing the NFT art revolution and the new borderline between the real and the digital to the Strozzina undercroft and the courtyard of Palazzo Strozzi, featuring works by international artists including Refik Anadol, Anyma, Daniel Arsham, Beeple, Krista Kim and Andrés Reisinger.
Promoted and organised by the Fondazione Palazzo Strozzi and the Fondazione Hillary Merkus Recordati, and curated by Arturo Galansino (Fondazione Palazzo Strozzi, Florence, Director General) and Serena Tabacchi (Director MoCDA, Museum of Contemporary Digital Art), the exhibition takes visitors on a journey through digital installations and multimedia experiences created by artists who express the new technologies and possibilities of crypto art based on the success of NFTs - certificates of digital authenticity that are redefining the very concept of a work of art’s uniqueness and value. Let’s Get Digital! explores amovement in the grip of evolution and transformation which many consider to be only the starting point for an increasingly rapid intermingling of aesthetics and new technologies, a revolution for the world of art as a whole, digital or otherwise.
Standing for Non-Fungible Token, an NFT is a video, an image or any form of digital content that is certified (or “minted”) via a blockchain. This technology encrypts the files and records them in an archive which ensures that a file can be seen by all but owned only by one individual or, to use the correct term, by one ‘wallet’ (an anonymous address identifying the owner). NFTs have offered not only artists but creatives from the worlds of fashion, music, sport, and gaming to explore new dimensions in the interaction between the real and the digital. In this new digital world based on cryptocurrencies, NFTs are populating the so-calledmetaverse, virtual worlds whose borders stretch into the tangible, conventional world but with new paradigms for social interaction. Assigning value to digital works which by their very nature are open to duplication, this new way of creating and collecting art has fueled an alternative market that is independent of the traditional art market, but above all, has permitted the development of new pathways and opportunities for artists’ production and for public enjoyment, in a novel concept of interconnection on a global level.