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Sandretto Re Rebaudengo Foundation verified

Turin, Piedmont, Italy closed Visit museumarrow_right_alt

closed Artsupp card Visual Persuasion

The show

Fondazione Sandretto Re Rebaudengo presents Visual Persuasion, an unprecedented and ambitious exhibition project conceived by Paulina Olowska (Gdansk, 1976), the largest exhibition ever dedicated to the artist by an Italian institution. Anthological exhibition of existing works and new productions, selection curated by the artist of works from the Sandretto Re Rebaudengo collection, stage that welcomes a large group of guests and spirits: Visual Persuasion is a multiple, polyphonic and immersive space, created by Olowska to explore the dynamics of desire and eroticism redefined from a female perspective.


The exhibition draws its title and inspiration from a book published in 1961 in the United States by the advertiser Stephen Baker, who, through reference to media theories and techniques, combined images and texts in order to analyze the effects of visual communication on the subconscious. Through which mechanisms do images exercise their seductive power and become vectors of desire? Always fascinated and influenced by the languages of advertising, graphics and fashion, Olowska adopts the concept of persuasion as an artistic and curatorial principle to construct the exhibition, a montage of works and images that gives shape to associations and suggestions, emotions and fantasies.


Within this imaginative universe, the female figure is both object and subject of seductive action, embodying multiple roles and clichés from different eras and cultures: bewitching icon, femme fatale, naughty nymph, perverse dominatrix, demonic spirit, languid mannequin , uninhibited bourgeois and self-confident sex worker. The woman is also, above all, an artist, creator, non-conformist intellectual, as in the case of Maja Berezowska (1898-1978), among the muses of this project, painter and illustrator, author of images on the border between eroticism and pornography.

Timetable and tickets

Address

Via Modane, 16
10141 Turin

Contacts

More on the program

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Until 02 June 2024

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Until 13 October 2024

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Until 13 October 2024

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Diana Anselmo

Until 13 October 2024


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