CAMERA - Italian Center for Photography and the Olivetti Historical Archive Association present the 1969 exhibition. Olivetti formes et recherche, an international exhibition , a selection of photographs from the homonymous exhibition that the Olivetti Company organized in November 1969 in Paris, which continued to Barcelona, Madrid, Edinburgh and London, finally ending in Tokyo in October 1971.

Fifty years after the first exhibition, today's exhibition, curated by Barbara Bergaglio, Marcella Turchetti and Giangavino Pazzola, and open to the public in the Project Room in CAMERA until February 24, 2019, reconstructs and returns not only the contents of that historic exhibition , curated by the architect Gae Aulenti, but also the story of the characters who gravitated in and around the Olivetti society and that culture: from Giorgio Soavi to Lord Snowdon , from Ettore Sottsass to Mario Bellini , from Renzo Zorzi to Italo Calvino.

Over 70 photographs from the Olivetti Historical Archive Association offer the opportunity to tell the now legendary exhibition in its various stages, through photographic services by great masters: from Ugo Mulas for the Parisian edition, to Alberto Fioravanti and Giorgio Colombo for Madrid and Barcelona, to Tim Street-Porter in London. Further in-depth documents enrich the story in images: the film directed by Philippe Charliat, with commentary by Riccardo Felicioli, which is a real journey of discovery through a dark and mysterious city, where Gae Aulenti guides the visitor to the meeting with Olivetti; the catalog with texts by Giovanni Giudici - an anti-catalog if understood in the traditional sense of the term - which constitutes the key to interpreting the languages and compositional techniques that have been prepared in the project of the exhibition; the poster for the exhibition conceived by Clino T. Castelli, which redesigns a new and different Vitruvian man who generates a variety of movements and forms, far from definitive standard solutions.