Poltrona Frau Museum is an exhibition space designed by Michele De Lucchi and hosted in a portion of the industrial building of Poltrona Frau in Tolentino, a place where the productive reality meets the outside world. The choice of location is a tribute to the Marche region where the company, founded in Turin by Renzo Frau in 1912, moved to in the early 1960s. A strong bond that has been strengthened over more than 50 years thanks to the expertise of the regional production fabric and the involvement of the local community. Interpreter of the Italian excellence of which Poltrona Frau is an ambassador in the world.
1400 square meters in total that house a collection of materials as testimonies of the history and evolution of the company which in 2012, the year of the Museum's inauguration, celebrates its first 100 years.
It is a journey through time, where each tower of the exhibition path is a small concentrate of the history of fashion, in which we find on one side the furnishings of Poltrona Frau, on the other photos, images, and original documents from the historical archive.
During the path, there are two special areas: one dedicated to the Contract Division and the other to the Interiors in Motion Division. The first takes you on a virtual journey through the most suggestive national and international auditoriums created with the greatest world-renowned architects, the second will make you travel with imagination, through the most exclusive means of transport signed by Poltrona Frau. At the end of the exhibition path, there is an entire area dedicated to Poltrona Frau's Leathership® and a section dedicated to the Evolution of the Brand and the company logo from 1912 to 2012.
An inclusive and educational structure, in addition to the possibility of guided tours, Edutainment workshops are organized for children, teenagers, and families, with formats studied ad hoc for each age group. Like in all the great international museums, the Poltrona Frau museum also has a reading room where you can stop, admire, and learn.