The transition from the 70s to the 80s in fact marks an important turning point in the world of the figurine , whose contents are turning more and more frequently to sport - especially football, connected to the card in an inseparable combination - and to the television medium. Forty years after the World Cup played in Spain , which saw Italy as the winner in a memorable match on 11 July 1982 , therefore, an in-depth study on an event that has remained imprinted in the collective memory could not be missing, also thanks to stickers that have become of worship. That World Cup represents a sort of football wunderkammer, a gallery of extraordinary footballers who have entered the imagination of fans, but not only. Formidable on the pitch with the ball at their feet, as well as capable of being protagonists of an era.

Characters who cross cultural and social territories becoming, in some cases, real icons. Even the stickers that tell of that World Cup have become authentic symbol-images, so even today it seems impossible to think of this or that player regardless of his face printed on the small rectangles of sticky paper. The exhibition traces the stages of the Italian national team starting from the qualifications, passing through the debut at the Balaídos in Vigo. And then the memorable matches against Argentina and Brazil and the splendid goals that lead Italy to the final against West Germany At the Santiago Bernabéu.

Of that day, everyone remembers Sandro Pertini , with his They don't take us anymore, exclaimed in the 81 'minute of the Madrid final and King Juan Carlos in the stands, the goals of Marco Tardelli, Rossi and Altobelli and that triple "Champions of World!" repeated by the commentator Nando Martellini, but also the pipe and the happy eyes of Enzo Bearzot who was the architect of that victory. In Italy a party explodes which is the symbol of the restart of a country. Images destined to remain follow one another, like Zoff's outstretched hands holding up the cup and the game of cards on the return flight.