Dozens of square meters of scenarios entirely made with LEGO bricks will make up modern cities and ancient monuments: entire miniature worlds, from the ideal contemporary city to the legendary adventures of pirates, from medieval landscapes to the splendours of Ancient Rome, reconstructed and minutely designed by RomaBrick, one of the oldest LUGs (Lego User Groups) in Europe. RomaBrick, part of the national association of LEGO lovers, puts teamwork at the center of the objective and it is thanks to the collaboration of all its members that it manages to create environments among the largest that can be seen in the world.
Every single part of the installations on display are the result of a collective and absolutely original design: every building, street, half or square is conceived by a team that boasts the presence of numerous architects and engineers. With the sponsorship of the Municipality of Milan, promoted by the Museo della Permanente, I LOVE LEGO is an exhibition of Arthemisia, in collaboration with RomaBrick, one of the oldest LUGs (Lego® User Groups) in Europe and made with over 1,000,000 of modules. With the I Love Lego exhibition, Genertel celebrates its 25th anniversary by offering 50 teaching workers for families and children and 15 educational workshops dedicated to Lombard schools. The exhibition is supported by Genertel, the direct company of Generali Italia, through Generali Valore Cultura, the program to make art and culture accessible to a wider public. Millions of bricks but not only.