Gio Ponti was one of the greatest popularizers of Made in Italy starting from the 1920s, when he became artistic director of Richard Ginori, starting a renewal of production. The exhibition at MIC Faenza (17 March – 13 October 2024) “Gio Ponti” is dedicated to the figure of the architect, designer and intellectual, who was a reference for the creation of an Italian “style” of decorative arts. Ceramics 1922-1967” edited by Stefania Cretella.

The MIC International Ceramics Museum in Faenza continues the program of valorisation of the personalities and great manufacturers who built Made in Italy ceramics. After Lenci and Chini, it is now Gio Ponti's turn.

In addition to Richard Ginori, during his long career Ponti came into contact with various Italian ceramic companies: the Cooperativa Ceramiche di Imola, Pietro Melandri and the Faenza context (the papier-mâché made with the Dalmonte family are famous), with Ceramiche Pozzi, Joo and Gabbianelli, to mention the main companies with which he promoted unique and extraordinarily current paths and projects. His knowledge sees him at the center of the Italian cultural debate and the definition of Italian rationalism. He collaborates with critics Ugo Ojetti, Edoardo Persico, works together with Luigi Fontana and Giovanni Gariboldi, his successor at Richard Ginori.

Ponti was also one of the protagonists of the Monza Biennials, presenting in the rooms of the Villa Reale the innovations he introduced into the Richard-Ginori repertoire and the results of the experiments shared with the other architects of the Milanese côté involved in the experiences of the Labyrinth and the Domus Nova for the La Rinascente department store in Milan.

Relationships with the world of exhibitions were a constant in his career, actively participating with his projects and as a member of the organizing committees. He collaborated with the Milan Triennale and was the protagonist of events such as Italy at Work. Her Renaissance in Design Today, a traveling exhibition that took place in the United States between 1950 and 1951, and Italia '61, an event organized in Turin to celebrate the first centenary of the Unification of Italy.