The Ducati Museum is one of the most visited museums in the city of Bologna. Renovated during the celebrations of the 90th anniversary of the Company, it has added a new tool: a multimedia guide that accompanies the visitor journey through its halls. Through the digital guide the visitor access to extra content, in addition to those present in the wall, uncovering the details of the motorcycles on display through an immersive experience where audio, images, text and video construct a single story. The Ducati Museum is arranged and constructed so that each bike is exposed as a true work of art, a story told in a language of forms and colors and emphasized by dedicated installations. Through the exhibition, installations and colors, presents the core values ​​of the brand: Style, Sophistication and Performance. The proposed new narrative from the Ducati Museum is split into three different exhibition locations: the Ducati motorcycle gallery series that marked the different eras, the Ducati motorcycle racing parade, the timeline of Ducati Moments, or milestones in the company's history.

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Via C. Ducati, 3 - loc. Borgo Panigale,
40121 Bologna

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