Palazzo Ferrero, owned by the Municipality of Biella, built between the 15th and 16th centuries by the family of the same name, was in the past the residence of the Ferrero Fieschi family from Masserano. In the building there is a large entrance courtyard, frescoed halls, various rooms of different sizes distributed over the three floors for a total surface area of approximately 1500m2. The capable cellars host the Biella Jazz Club which celebrates its 50th birthday in 2017. The outdoor spaces are very important, consisting of the Palace garden, the playground and a green itinerary that goes down to the floor.

The “Cultural Mixtures” project idea was born from the union of five souls from the cultural and educational sector. The management project of Palazzo Ferrero aims primarily to inhabit and revive the palace, but also to create a cultural hub, involving those who work in two other important buildings in the historic village of the Piazzo: Palazzo La Marmora and Palazzo Gromo Losa .