Turin, 10 July 2020 - Designed by Lavazza and the City of Turin with the aim of spreading the culture of sustainability through the language of street art, the TOward2030 project. What are you doing? saw the creation of 18 murals inspired by the sustainable development goals, the Sustainable Development Goals developed by the UN: the 17 sustainable development goals plus Goal Zero, designed by Lavazza to disseminate the goals themselves. Turin, a city that boasts a long muralist tradition, is the first city in the world to become a Goal ambassador, transforming itself into a laboratory in which urban art has become the bearer of a powerful message linked to the future of the Planet.

From today the works, created by some of the leading artists of international urban art, are told in a double exhibition hosted by the Royal Museums in the Confronti Space of the Sabauda Gallery and in the Royal Gardens.

“This initiative combines two strategic aspects in the choices of our Administration: the strong attention to the issue of sustainability and culture understood as an engine of urban regeneration . It is a source of great satisfaction for us to be the first city in the world to make the 17 UN Goals its own, declining them into tangible signs on its territory. The opening of the exhibition dedicated to TOward2030 is an additional opportunity offered to citizens to approach the theme of sustainability and learn more about the path of the 17 Global Goals. Our thanks to Lavazza, the Royal Museums and all those who collaborated in the realization of this initiative. " - declared the Mayor of Turin Chiara Appendino.