On display in the Project Room of CAMERA - Italian Center for Photography - BIOMEGA Multiverso by Cosimo Veneziano, presented by Walter Guadagnini, curated by Beatrice Zanelli (ARTECO) and Vincenzo Estremo, is part of the BIOMEGA project started in 2018 with the support of the Company of São Paulo, as part of the ORA! Contemporary Culture Productions. The artist, in collaboration with the Brain Lab. Department of Neuroscience of the IULM University of Milan, has carried out a transdisciplinary work on the use of biotechnologies in the agri-food sector in the last year, to reflect on consumer purchasing procedures, subject to neuromarketing study.

Starting from these investigations, Veneziano has created BIOMEGA Multiverso, an installation composed of screen prints and embroidery on fabric , in dialogue with an unprecedented pair of ceramic vases. The sculptures were made with the engobe technique starting from the observation of a photograph of an object linked to the agricultural tradition, of which the use has been lost, archived at the Ettore Guatelli Museum Foundation in Ozzano Taro Collecchio (PR) . The entire work reflects on visual perception, with the aim of inducing the visitor to question how much it can affect his daily choices as user and consumer, and its current application in the field of neuroscience.

Traditional artistic techniques, such as screen printing and embroidery, are confronted with new technologies. It is in fact through the use of the eye tracker, used by neuromarketing laboratories to track automatic and continuous eye movements, that Veneziano leads the viewer towards new readings of the visible. In a condition of globality of the image, photography and its history are part of a wider visual and perceptive regime in which the production, circulation and distribution of photographs constitute an iconic representation that reveals how knowledge is conveyed by images. The attention to technology and neuroscience leads the observer to investigate the image in its grammar, in the intriguing attempt to understand what lies behind the visible and the representable, through the representation of the invisible. The work, studying the codes, analyzes the cultural expression of photography. The latter reveals those emotional and biological forms that guide, orient and sometimes influence knowledge.