Galleria Campari opened in 2010 for the 150th anniversary of Campari. It is in Sesto San Giovanni, Milan, included in the Headquarters of Campari Group designed by the internationally renowned architect Mario Botta.
Throughout every step of Campari’s rich history, since 1860, the brand has been a source of passionate inspiration for many artists across different fields, inspiring limitless and unique creations in the worlds of art, design, cinema and mixology. Campari’s historical archive is comprised of over 4.500 pieces of art, posters, graphic art, design and film creations.
Galleria Campari shows many of these outstanding artworks, telling the story of the brand through an evocative journey that showcases a deep-rooted passion in creativity and arts. Galleria is home to interactive installations and iconic original artworks, such as original Belle Époque posters; drawings, sketches, and artist’ books, from the beginning of the 1900 until modern times by important artists such as Marcello Dudovich, Marcello Nizzoli, Leonetto Cappiello, Fortunato Depero, Franz Marangolo, Bruno Munari, Ugo Nespolo.
In addition, Galleria Campari narrates the profound relationship between Campari and the world of cinema through the so-called Italian “Caroselli” of the 1960s/1970s; the TV commercials by directors such as Federico Fellini and Singh Tarsem; and contemporary projects designed by Paolo Sorrentino, Stefano Sollima and Matteo Garrone.
Galleria Campari also tells the story of Campari’s relationship with Milan, hometown of the brand.
Finally, the space shows a selection of original mixology tools; historical bottles and glasses; vintage merchandising and contemporary design pieces (by designers such as Matteo Thun, Dodo Arslan, Markus Benesch and Matteo Ragni), demonstrating the ever-evolving brand across each platform.
With a history as deep and rich as the flavour of the liquid itself, Campari has a unique heritage and story to tell which may start in 1860 but goes beyond the present to clearly mark its path into the future.