Guided tour | Friday 4 March, 2 pm | 4 pm, Saturday 5 March, 10 am | 11.30 | 14.30 | 16.30

Galleria Campari, opened in 2010 on the occasion of the company's 150th anniversary, is a newly conceived corporate museum: a dynamic, interactive and multimedia space, entirely dedicated to the relationship between the Campari brand and its communication through art. and design.

During the guided tour an art historian of the Galleria Campari will guide guests to discover the extraordinary heritage of Campari with a particular focus on the buildings that make up the complex. It is an interactive and multimedia space with original works such as posters of Belle Époque drawings, sketches and artist books - from the beginning of the 1900s to modern times - created by important artists such as Marcello Dudovich, Marcello Nizzoli, Leonetto Cappiello, Fortunato Depero, Franz Marangolo, Bruno Munari, Ugo Nespolo.

The guided tours will also show the deep relationship between Campari and the world of cinema through the so-called Italian "Caroselli" of the 60s / 70s; the television commercials of great directors and contemporary projects. A selection of original mixology tools, historic bottles and glasses, vintage merchandising and design objects are also on display.

Free activity with reservations required