Two years after the opening of the exhibition space and after hosting important exhibitions such as Flesh: Warhol & The Cow. The works of Andy Warhol at the Vaccheria and From Futurism to virtual art, the spaces of Vaccheria in Municipio IX Roma EUR are ready to welcome Journey into Pop Art: a new way to love things, the new exhibition project with free admission curated by Giuliano Gasparotti and Francesco Mazzei, which will open to the public from September 13, 2024, to March 31, 2025 with about 200 works from private collections and gathered by the Rosini Gutman Collection curated by Gianfranco Rosini.

From a large farmhouse in the Roman countryside used as a stable to a cultural hub open to everyone, a point of reference for many young talents and artists in the area, the Vaccheria in EUR aims to become, with this new exhibition project, the Roman House of Pop Art, a new Factory updated to the current context and times, strongly supported by the President of Municipio IX Roma EUR with responsibility for culture Titti Di Salvo. To kick off this transformation process, in addition to the exhibition, the first edition of From Pop to Pop will contribute, a festival dedicated to pop culture scheduled from September 13 to 15 with free events for everyone.

Spanning almost eight decades, the exhibition path of Journey into Pop Art: a new way to love things, tells the nonconformist and "popular" artistic movement by definition, capable of overcoming barriers and creating identification. Thus, a vocation already manifested in September 2022 is consolidated, when Vaccheria celebrated the opening with a major exhibition dedicated to the genius of Warhol, among the most appreciated by visitors, managing to reinterpret and make available to the public the spirit of a movement that, with its light but never superficial worldview, conceptual and at the same time understandable, has literally revolutionized the "way of loving things".