The Bitossi Industrial Art Museum
The Bitossi Archive Museum was opened to the public in September 2021, as a result of the museumization of the Bitossi industrial archive, with the aim of safeguarding the historical documentation of the company and creating a cultural repository from which to draw the ceramic know-how for design of new ways of seeing and expressing the form and poetics of one's time.
The Museum is located inside the historic headquarters of the factory, founded in 1921 by Guido Bitossi, and covers an area of over 2000 square meters. The premises in their original structure clearly preserve the memory of industrial architecture . The mise-en-scène , the result of a specific museographic and curatorial direction , aligns a heterogeneous and colorful gallery of the production repertoire that appears as a mass in movement on spruce shelves designed in sight specific . ordered by chronology and decorative type, it is divided into different levels of use.
The protagonist of the exhibition is the historical archive, in its entirety - consisting of the ceramic background of over seven thousand works - a selection of models, plaster molds and work tools. The collection is accompanied by a rich paper fund consisting of drawings, workbooks and other documents relating to design and marketing that form a picture gallery, in a dense interplay of cross-references between materials and information.
The path - which finally leads to the Bitossi Ceramiche showroom with the latest collections in the catalog - develops as an immersive experience in a structured space, but permeable and suitable to change over time, crossing decades of the history of the brand that has made collaborations with the most interesting voices of design from every era, an opportunity for evolution and the very weaving of one's own identity by: Aldo Londi, Ettore Sottsass, Remo Buti, Nathalie Marco Zanini, Matteo Thun, Du Pasquier, George J. Sowden, Christoph Radl , Michele De Lucchi, Karim Rashid, Arik Levy, Fabio Novembre; up to the latest generations, such as Max Lamb, Formafantasma, Dimorestudio, Bejamin Hubert, Quincoces-Dragò, Bethan Laura Wood, Pierre Marie Agin and Faye Toogood.
The list is in progress as is the archive, a precious historical document and indispensable work tool every day in the company; testimony of Bitossi's ongoing dialogue with its heritage.
The archive has been reported of considerable historical interest by the Archival Superintendence of Tuscany; has joined Museimpresa, the Italian Association of museums and business archives, MuDeTo Association of the Tuscan Design Museum, Triennale Milano The network of deposits of Italian design, and the project promoted by Mibac "The Places of the Contemporary".