The Swiss Institute presents "Like Comment Share, A Rhetorical Figure", the first solo exhibition in Milan by the artist Marc Bauer.
'Likes' and 'Shares' are the capital of social media, the capital of the present. A simple click is enough to express your appreciation and, in a few words, you can spread your opinion or dissent. The glossy surfaces of our smartphones act as transmitters and keep us connected with our followers.
For his “Like Share Comment, A Rhetorical Figure” exhibition, Marc Bauer traces the mechanisms and rhetorical tricks of digital communication, in a period in which world politics is sometimes managed through 'aggressive' capital characters on Twitter where video of cats and hate speech content can spread through the same digital waves.
The works - created specifically for the Milan exhibition (drawings, a sound installation and a large site-specific mural) - are inspired by Marc Bauer's analysis of Matteo Salvini's communication via Twitter, until September 2019 Minister of the Interior of the Italian government. The artist's drawings, often in black and white and sometimes in color, also include images of cats, in particular of Gattini with Salvini, who according to statements by the leader of the League should eat the Sardines, the movement born recently and deployed against the right-wing populism. So cats and fish. But also dogs and wolves: the dog of the popular comic Dylan Dog or the wolf of the online magazine Il Populista. And above them, in the large mural, the disturbing winged creatures of an etching by Francisco de Goya dominate.