The Swiss Institute presents “ Like Comment Share, A Rhetorical Figure ”, the first solo exhibition in Milan by the artist Marc Bauer.
'Likes ' and ' Shares ' are the capital of social media, the capital of the present. A simple click is enough to express your appreciation and, with a few words, you can spread your opinion or your dissent. The glossy surfaces of our smartphones act as transmitters and keep us connected with our followers.
For his exhibition " Like Comment Share, A Rhetorical Figure ", Marc Bauer traces the rhetorical mechanisms and tricks of digital communication, in a period in which world politics is sometimes managed through 'aggressive' capital letters on Twitter in which videos of cats and hate speech content can spread through the same digital waves.
The works - created specifically for the Milan exhibition (drawings, a sound installation and a large site-specific mural) - are inspired by Marc Bauer's analysis of Matteo Salvini's Twitter communication, until September 2019 Minister of the Interior of the Italian government. The artist's drawings, often in black and white and sometimes in color, also include images of cats, in particular of Gattini with Salvini, who according to statements by the leader of the League should eat sardines, the recently born movement against the right-wing populism. So, cats and fish. But also dogs and wolves: the dog from the popular comic Dylan Dog or the wolf from the online magazine Il Populista. And above them, in the large mural, the disturbing winged creatures of an etching by Francisco de Goya dominate.