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NEO POP:

PERENNIAL METAMORPHOSIS OF A MYTH

From 5 December to 21 April 2025

Accepted the Artsupp Card

Mario Rimoldi Modern Art Museum

Mario Rimoldi Modern Art Museum

Corso Italia, 69, Cortina d'Ampezzo

Closed now: open at 10:30

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The exhibition Neo Pop: perennial metamorphosis of a myth will open to the public at the Mario Rimoldi Modern Art Museum in Cortina d'Ampezzo, from December 4, 2024, to April 21, 2025. It is a collective exhibition that highlights the work of a group of 15 artists belonging to the Neo Pop artistic movement, who have been engaged for years in a complex research on the new figuration of immediate language, capable in contemporary times of addressing an increasingly wider audience. Curated by Giorgio Chinea Canale and set up on the first two floors of the Museum, the exhibition features some of the most representative figures of the late 1980s and early 1990s art scene, including Marco Lodola, Gianni Cella, and those who emerged in the third millennium such as Giuseppe Veneziano, Francesco De Molfetta, Fulvia Mendini, Andy Bluvertigo, Pao, Giovanni Motta, Laurina Paperina, and The Bounty Killart, with the participation of two very young artists, Waro and Erk14, and the international presence of Tomoko Nagao, Gabriel Ortega, and Albert Pinya. This collective aims to shed light on a group of artists born from what critics define as the MTV generation, authors who have been influenced by the fast-paced aesthetics of music video clips and all the joyful and impactful elements that came from those years. This art draws on "popular" references to the world of cinema, cartoons, television communication, fashion, comics, and even the underground world, but always manages to blend with "high" references, academic, scholarly, and refined like the great classics of art or literature. Opening the exhibition Neo Pop: perennial metamorphosis of a myth are two artists who have given a very personal and original interpretation of Pop art: Marco Lodola and Gianni Cella. The former with his luminous, essential, and immediate sculptures that have brought the vibration of light to the vast pop imaginary; the latter with his art of critical and satirical matrix, also linked to the demystification of power, but always in a light and reflective key. They are joined by Giuseppe Veneziano, whose powerful artistic experience can make the contemporary dialogue with the ancient, in a perpetual up and down between high and low registers; Fulvia Mendini, whose works appear influenced by the world of graphic design and the artisan tradition of Arts and Crafts, recalling the fairy-tale and folkloric imagery of the oral tradition of Northern Europe; Giovanni Motta, who with his alter ego JonnyBoy becomes a direct witness of the genius of every child through his nostalgic and introspective reflections. The exhibition continues with the works of Laurina Paperina, creator of universes and parallel worlds whose irreverent and carefree language is close to the world of comics and video games; Francesco De Molfetta, constantly in search of new icons revealing the vices and virtues of the contemporary world, with his creations often marked by nonsensical and sarcastic short circuits; and Pao, the street quota, whose work is imbued with a surrealist matrix, between modification, metamorphosis, innovation, and evolution. Also noteworthy is the presence of Andy Bluvertigo, an eclectic and multidisciplinary author, whose colorful fluorescent imagery often exalts female beauty at its core; the duo The Bounty Killart, who stage a disruptive classicism reinterpreted and translated into a contemporary key with noble and biting tones; the very young anthropologist Waro, who leads us into a world populated by the Yu, modifiable humanoid beings up to three meters tall who will populate the planet in thousands of years, interpreting a pop in an urban key that becomes mystical and prophetic; and ERK14, with his study on the apparent chaos of everyday objects with surrealist tones. The international presence sees Tomoko Nagao bring from Japan an extremely layered art, made of stylized forms in Superflat style and an imaginary rich in satire; Gabriel Ortega, with an elegant and refined style, who tells his noble and golden world through paradisiacal visions that speak of his land; and Albert Pinya, from Palma de Mallorca, who with his apparently simple and dynamic poetics has generated a fantastic universe inspired by cartoons, films, and books.
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Corso Italia, 69, Cortina d'Ampezzo, Italy

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Opening hours

opens - closes last entry
monday Closed now
tuesday 10:30 - 10:30 10:30
15:30 - 15:30 15:30
wednesday 10:30 - 10:30 10:30
15:30 - 15:30 15:30
thursday 10:30 - 10:30 10:30
15:30 - 15:30 15:30
friday 10:30 - 10:30 10:30
15:30 - 15:30 15:30
saturday 10:30 - 10:30 10:30
15:30 - 15:30 15:30
sunday 10:30 - 10:30 10:30
15:30 - 15:30 15:30

December 5 - 8, 2024: 10:30 am - 12:30 pm and 3:30 pm - 7:30 pm

December 10 - 20, 2024: 3:30 pm - 7:30 pm, closed on Mondays

December 21, 2024 - January 6, 2025: 10:30 am - 12:30 pm and 3:30 pm - 7:30 pm. Open every day except for the mornings of December 25, 2024, and January 1, 2025

January 7 - April 21, 2025: 3:30 pm - 7:30 pm, closed on Mondays

(except on April 21)


Show your Artsupp Card at the entrance

Validity of offers:

Always

Exhibitions included:

NEO POP

Museum entrance + exhibitions:

5.00 € instead of 8.00€

Other:

Combined entrance for the Three Museums: full price 12 euros - reduced price 8 euros

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in Cortina d'Ampezzo

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