On the occasion of the 125th anniversary of the foundation of FIAT, the MAUTO - National Automobile Museum presents the exhibition 125 TIMES FIAT which retraces the long and captivating history, unique in the industrial context of the twentieth century, of the Turin automotive factory. The exhibition project, curated by Giuliano Sergio and realized in collaboration with Centro Storico FIAT and Heritage HUB, can be visited from November 15, 2024, to May 4, 2025 in the ground floor spaces of the Museum.

Founded in 1899, the Italian Automobile Factory of Turin has been able to seize the opportunities of the industrial revolution and Italian national unity to establish itself as the main private interpreter of the country's modernization in the last century. Drawing on the vast visual heritage produced or inspired by FIAT, the exhibition

traces the bond that united the Turin automotive company to the cultural, industrial, and economic development of Italy and tells the model of modernity imagined, designed, and promoted by a company that with its initiative has influenced a large part of national history.

On display at MAUTO, eight cars representative of the history of the famous Italian brand accompanied by a rich selection of works of art, artist sketches, advertising posters, archive documents, and exceptional graphic, photographic, and audiovisual materials that contribute to defining the visual imagery

of the company.

Discount code to purchase the REDUCED 125 VF rate (available at the ticket office and online): ARTSU-125VF