Located on the Plan de Corones (2275 m), on the edge of the most spectacular panoramic plateau in South Tyrol, the MMM Corones is dedicated to traditional mountaineering, a discipline that has shaped and was decisively shaped by Reinhold Messner. The breathtaking view of the Alps, which can be enjoyed from the unmistakable building designed by Zaha Hadid, is an integral part of the museum experience: the gaze sweeps in all four cardinal directions, even beyond the provincial borders, from the Lienz Dolomites in the east to to the Ortles in the west, from the Marmolada in the south to the Zillertal Alps in the north.

Until recently Plan de Corones, the most popular ski area in the province, was of little attraction for tourists in the summer months. In order to revive the plateau even in the hot season and to use the ski lifts in a sustainable way, the idea of a viewing platform was born. In addition to offering a unique panorama, the mountain is located at the intersection of the three South Tyrolean cultures: the German, the Ladin and the Italian.
Upon learning of it, Reinhold Messner thought of a cultural qualification, proposing the creation of a place of peace, of deceleration, of retreat, of an experiential space antithetical to today's "fanaticism for sport": a museum on traditional mountaineering as crowning (Corones in Ladin means "the crown") of its museum structure. Skirama Plan de Corones not only agreed immediately but, as a client, also managed to secure the collaboration of Zaha Hadid's architecture studio. The famous mountain of skiing and hiking, the summit of hang gliders and paragliders, has thus also become the mountain of the museum.

ph. credits: www.wisthaler.com - Andrea del Frari - Alexa Rainer