Dozens of square meters of scenarios entirely made with LEGO bricks will make up modern cities and ancient monuments: entire worlds in miniature, from the ideal contemporary city to the legendary adventures of pirates, from medieval landscapes to the splendors of Ancient Rome, reconstructed and meticulously designed by RomaBrick, one of the oldest LUG (Lego User Group) in Europe. RomaBrick, an offshoot of the national association of LEGO lovers, places teamwork at the center of its goal and it is thanks to the collaboration of all its members that it manages to create some of the largest environments that can be seen in the world.
Every single part of the installations on display are the result of a collective and absolutely original design: every building, street, vehicle or square is conceived by a team that boasts the presence of numerous architects and engineers. With the patronage of the Municipality of Milan, promoted by the Museo della Permanente, I LOVE LEGO is an exhibition by Arthemisia, in collaboration with RomaBrick, one of the oldest LUG (Lego® User Group) in Europe and is made with over 1,000,000 of modules. With the I Love Lego exhibition, Genertel celebrates its 25th anniversary by offering 50 educational workers for families and children and 15 educational workshops dedicated to Lombard schools. The exhibition is supported by Genertel, the direct company of Generali Italia, through Generali Valore Cultura, the program to make art and culture accessible to an ever wider audience. Millions of bricks but not only.