DANCE&DANCE, Exhibition Civic Stock Photo, Milan

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DANCE&DANCE:

Photography and design in Milan, 1956-2005

From 14 June to 3 November 2024

Civic Stock Photo

Piazza Castello , Milan

Open now from 10:00 to 18:00

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From June 14th to November 3rd, 2024, the Sforza Castle presents the exhibition Ballo&Ballo. Photography and design in Milan, 1956-2005, curated by Silvia Paoli, produced by the Municipality of Milan - Culture, Sforza Castle, and Silvana Editoriale; the exhibition is supported by the Photography Strategy 2023, a public notice promoted by the General Directorate of Contemporary Creativity of the Ministry of Culture. The idea for the exhibition was born in 2022, when Marirosa Toscani Ballo donated the archive of the Ballo+Ballo Studio to the Civic Photographic Archive of the Municipality of Milan, the result of a lifetime of work with her husband Aldo Ballo. In 2023, the Civic Photographic Archive participated in the Photography Strategy Call promoted by the Ministry of Culture with a project to enhance the Archive, which was the winner, thus starting the study of the exhibition project and catalog. The exhibition includes over a hundred photographs from the Ballo+Ballo studio, some design objects on loan from the ADI Design Museum and the Applied Art Collections of the Sforza Castle, and some original objects belonging to the two photographers, as well as vintage magazines they collaborated with and volumes containing their photographs. Thanks to the video installations by Studio Azzurro, which interact with the photos and objects on display in the Viscontea Hall, everything that is memory and could not be archived - the photographic processes, the relationship with the design objects exhibited, the construction of the studio setups - becomes present and tangible, making moments, processes, and experiences of a unique "laboratory," the Ballo Studio, accessible, but also of a concluded era, that of analog photography. Aldo Ballo (Sciacca, 1928 - Milan, 1994) and Marirosa Toscani (Milan, 1931-2023) began their careers as photographers in the early 1950s. Marirosa attended the Brera Art High School but since 1949 she has been a photojournalist and worked for her father, Fedele Toscani (1909-1983), a collaborator of Vincenzo Carrese and Publifoto, later owner of the Rotofoto agency. Aldo attended the same high school, then the Polytechnic University of Milan and the Studio of Monte Olimpino, in Como, founded by Marcello Piccardo and Bruno Munari and dedicated to experimental cinematography. He also worked for Rotofoto, but in 1956, with Marirosa, he abandoned reportage and opened what would become the most important photographic studio for design photography, where organization, professionalism, and expertise would lead the Ballo to achieve levels of absolute excellence. The studio was also a place of training and cultural growth for many, a "workshop" and "school" where to learn a trade but also a way of life and thought.

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	opens - closes	last entry
monday	Closed now
tuesday	10:00 - 18:00
wednesday	10:00 - 18:00
thursday	10:00 - 18:00
friday	10:00 - 18:00
saturday	10:00 - 18:00
sunday	10:00 - 18:00

DANCE&DANCE:

Photography and design in Milan, 1956-2005

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