It was the product that few understood, the one that claimed to upset the bourgeois intellectual by exasperating size, function, coating. The commercial screamed "a beautiful piece ... clear your life!" , to make room for a verve that was, at the same time, play and social criticism.

On the occasion of the 60th edition of MILANO DESIGN WEEK , SAFARI is once again the protagonist in a prestigious location, the Sozzani Foundation , as well as in the catalog of the CENTRO STUDI POLTRONOVA , following the reflection of Fuorisalone 2022 .

Now that the design scene has been populated by eccentric figures, who use creativity as a universal and relational language, the Tuscan company led by Roberta Meloni sees this as the ideal historical moment to give new life to the seat designed by Archizoom and others. radical pieces of POLTRONOVA . In the multi-purpose living room par excellence of the Lombard capital, the design of the CSP represents the transition to a new dialectical relationship between art, design and society, necessary to support the change in our habitat.