Fotomuseum aan het Vrijthof is a private photographic museum located in the center of Maastricht. Twice a year the museum wants to present a national or international name from the world of photography with an interesting program of events aimed at young people. The leitmotif of the exhibitions is: social relevance. There is room for experimentation, online and offline, and new crossovers within the cultural sector. The activities can also take place in other locations. A large audience is treated in an accessible way for high-profile experiences and exciting cross-pollinations in an atmospheric setting, where visitors are greeted with a "zachte g".