"AI" is a chair made with recycled material that makes use of a virtuous process that helps to clean up the environment through the reuse of industrial residues that go back to being raw materials, thus activating a system of circular economy.

This recycled material guarantees the same aesthetic quality and structural requirements of the product while reducing the emissions necessary for production. Moreover, thanks to the collaboration between Kartell, Philippe Starck and Autodesk, an American company leader in the production of 3D engineering and entertainment software, the design of "AI" is the result of the collaboration between human intelligence and artificial intelligence.