The most significant and innovative aspects of Jeff Koons' work are the method and tools with which he addressed the fundamental issues in contemporary culture and art: from materialism to consumerism, from the concept of power to that of art itself. From the latest models of vacuum cleaners in the display cases of the early Eighties to the wooden or porcelain compositions of characters or stereotypes of cinema, songs, children's objects or souvenirs, from mirrors to the latest large paintings that assemble images from the world of fashion to that of toys and fast food, Koons re-elaborates and revolutionizes the modernist tradition of the past century, using and renewing the legacy of Duchamp's ready-mades, Dada and Pop art. His work aspires to communicate with the masses through a visual vocabulary extrapolated from commercial advertising and the entertainment industry, pushing the boundary between artistic language and popular culture to the extreme. The large canvases on the walls of the Madre, reminiscent of the great narrative cycles in the frescoes of the past, critically reinterpret the practice and dynamics of the media of our time through the tradition of art.
