After the success of the Milanese debut, with the double exposure at the Biblioteca degli Alberi and in the Triennale Milano and after the en plein air version hosted in Parma in September, the original exhibition Grani D'Autore: from sowing to harvesting wheat hard Barilla arrives in Turin and is part of the Buonissima 2021 event which combines gastronomy, culture and creativity. The company, which has always made attention to products and its consumers one of its strengths, continues the journey of its traveling exhibition, obtaining the support of Mipaaf, a body that has recognized and appreciated the educational contribution, cultural and social aspects of the exhibition. The initiative is part of a long-standing relationship, that between Barilla and the world of Art and Culture, once again underlining the strong attention of the company towards the expressive, unique and immediate language of images, that the brand has always appreciated and used to convey its messages and values.
The exhibition is free and open to the public, organized safely and in compliance with the anti-Covid regulations in force. The itinerary represents a journey through the values of pasta made with 100% Italian Selected Durum Wheat and tells, through artistic language, the company's work for the enhancement of a quality, responsible and sustainable Italian agricultural chain. The exhibition will be open from 28 October to 1 November at Palazzo Madama in compliance with the anti Covid regulations and the protocols issued by the competent Authorities, to guarantee the safety of the visitors present.