Istituto Svizzero is pleased to present “Sequoia 07”, the first solo presentation by Alfredo Aceto in Milan.
Art, for the artist, is a pop game, and each work is thought of as a generic object, equivalent a priori, to any other. Bearing this in mind, the exhibition is thought of as a collage which connects these objects temporarily, transforming them into a game of memory and desire.
The exhibition’s title itself toys with this collage concept. Aceto combines the recollection of a memory from his childhood, that of his grandmother telling him a story of some teenagers escorted by a woman riding a white horse through a tunnel of trees with Sequoia, his favourite 2007 Toyota car model.